We get it. Some products just attain holy grail of makeup status, and others don’t. But if you’re shopping for Anastasia Brow Wiz dupes (or makeup dupes in general), you get that good quality doesn’t have to come with a lofty price tag.

Anastasia Brow Wiz has a cult following. And it’s earned it. People who hoard this brow pencil swear by its creamy, easy-to-apply formula that makes it simple to build color. But you don’t have to shell out $21 for this kind of brow magic.

So we took everything makeup artists and beauty bloggers love about ABH Brow Wiz and made those our standards for judging alternatives. And here are the ABH Brow Wiz dupes that rose to the top of the ranks. Even better, most of these cheap makeup options come in at a fraction of the price.

The best Brow Wiz dupes:

• NYX Micro Brow Pencil
• Sephora Collection Retractable Brow Pencil
• L’Oreal Paris Brow Stylist Definer Pencil
• ColourPop Precision Brow Pencil

Other ABH Brow Wiz dupes:

• Maybelline Brow Precise® Micro Pencil
• e.l.f. Cosmetics Instant Lift Brow Pencil
• Benefit Goof Proof Brow Pencil
• Diorshow Brow Styler Ultra-Fine Precision Brow Pencil

Anastasia Brow Wiz dupes almost everyone loves

Where there’s an amazing product, there are plenty of companies trying to make copies. But these are the best of the best. After all, you don’t want just any brow pencil; you want one that gets damn close to the Anastasia brow pencil, just without the markup.

NYX Micro Brow Pencil

Overall verdict: The NYX Micro Brow Pencil is la creme de la creme of ABH Brow Wiz dupes. Although the texture is slightly waxier than its more expensive counterpart, this NYX brow pencil is also easy to apply and builds color in a flash. The micro tip and spoolie also help you create a feathered look that can pass for your natural brows.

Shade match: NYX Ash Brown in place of ABH Soft Brown

How they’re similar:

• Almost identical packaging, though they open at opposite ends
• NYX comes in 8 shades; Anastasia comes in 9 shades
• Easy, feather-like application and natural look

How they’re different:

• NYX has a slightly longer spoolie than Anastasia Brow Wiz
• The NYX Micro Brow Pencil is slightly waxier in texture
• NYX formula lasts longer than ABH Brow Wiz

L’Oreal Paris Brow Stylist Definer Pencil

Overall verdict: If you’re in a pinch and at a drugstore, consider picking up this alternative. The biggest issue here is the extremely limited range of colors. If you match one of the 3 shades, though, you can expect a similar natural look and lasting color as what you’ve come to expect from Brow Wiz.

Shade match: L’Oreal Brunette in place of ABH Soft Brown

How they’re similar:

• Thin tips both allow for easy and natural application
• Both formulas last well throughout the day without fading

How they’re different:

• L’Oreal spoolie is not as soft or dense as the ABH Brow Wiz
• L’Oreal comes in 3 shades; Anastasia comes in 9 shades
• The L’Oreal Paris Brow Stylist is softer and waxier in texture
• L’Oreal’s shades tend to be cooler; Anastasia’s warmer

ColourPop Precision Brow Pencil

Overall verdict: Although there are some complaints online about the length of wear, many others attest to the durability of this beloved ABH Brow Wiz dupe. The same ultrathin tip means hair-like strokes are easy to apply, though this formula is softer than Anastasia’s. Users were torn on how easily the color builds, but at this price point it’s absolutely worth a try.

Shade match: ColourPop Dope Taupe in place of ABH Soft Brown

How they’re similar:

• Same pencil width for thin, hair-like strokes
• Both formulas are creamy and easy to apply
• ColourPop comes in 8 shades; Anastasia comes in 9 shades

How they’re different:

• ColourPop builds color faster due to its softer texture
• ColourPop has been reported to not last as long
• You cannot lower ColourPop back down into the pencil

Maybelline Brow Precise® Micro Pencil

Overall verdict: Beauty junkies are torn on this pencil, with some swearing by it as the best of Brow Wiz dupes. In particular, blondes praise how Maybelline is able to match their natural shades better than other brands. But both Maybelline and ABH offer a creamy formula with a fine tip so you can fill or touch up even the tiniest areas.

Shade match: Maybelline Deep Brown in place of ABH Dark Brown

How they’re similar:

• Both formulas are creamier (instead of waxy) in texture
• Both products last well throughout the day without fading
• Thin tip allows for natural, hair-like application

How they’re different:

• ABH Brow Wiz contains 0.0003 oz; Maybelline contains 0.0002 oz
• Maybelline comes in 4 shades; Anastasia comes in 9 shades
• Maybelline’s spoolie is stiffer and may be harsh for sensitive skin

Sephora Collection Retractable Brow Pencil – Waterproof

Overall verdict: Most people agree this is a dead-on dupe. The feather-like application and wide range of shades means your experience with the brands is going to be similar, too. At roughly half the price, and a near identical application, Sephora’s Retractable Brow Pencil needs to find its way into your makeup drawer, stat.

Shade match: Sephora’s Soft Charcoal in place of ABH Dark Brown

How they’re similar:

• Sephora comes in 7 shades; Anastasia comes in 9 shades
• An ultra-thin tip means you easily get hair-like strokes
• Both products have a creamy formula that’s easy to apply
• Both formulas withstand heat well and last throughout the day

How they’re different:

• Sephora gives you a wingtip comb tip instead of a spoolie
• Sephora’s formula is slightly softer than Anastasia’s

ABH Brow Wiz dupes people either love or hate

We don’t know if it’s the difference in how people apply it or what, but these Brow Wiz dupes have people torn. Some people hate them, others love them. They’ll all cheaper than the original, though, so it might be worth the bucks to give them a try. You just might find your wallet-friendly replacement for that Anastasia addiction.

e.l.f. Cosmetics Instant Lift Brow Pencil

Overall verdict: You could argue over whether this is a true dupe or not, but some people swear by the swap. But keep in mind that e.l.f’s product has a much wider tip, making those precision strokes much more difficult. You will get more color with each swipe, though, which makes this a better choice for filling in areas than its more expensive counterpart.

How they’re similar:

• Double ended stick with spoolie at one end

How they’re different:

• e.l.f. has a larger tip than Anastasia Brow Wiz
• The e.l.f. formula is softer than in the ABH product
• e.l.f. comes in 3 shades; Anastasia comes in 9 shades

Anastasia Brow Wiz dupes in the same price range

To each their own. Some people want to save money from their Brow Wiz dupes, while others might just be looking for a quality alternative. These brands offer a product similar to Anastasia Brow Wiz, but don’t expect to save any cash if you make the switch. In some cases they’re actually more expensive, though less well known.

Benefit Goof Proof Brow Pencil

Overall verdict: You won’t be saving any money here, so it all comes down to style preference. If your brows are sparse and you’ll need to fill in a larger area, go with Benefit’s formula that applies more with each swipe and uses a larger tip. Brow Wiz would be better if you like applying hair-like strokes to strategically amplify your brows.

How they’re similar:

• Benefit comes in 6 shades; Anastasia comes in 9 shades
• Both come with the product on one end and a spoolie on the other

How they’re different:

• Benefit’s brow pencil is easier to blend in than ABH Brow Wiz
• Benefit’s formula is softer in texture, so each swipe leaves more product
• Benefit comes with a much bigger tip than Brow Wiz

Diorshow Brow Styler Ultra-Fine Precision Brow Pencil

Overall verdict: If you’re looking for the best eyebrow pencil on the market, this is the one according to beauty bloggers. You’re going to pay more for this than you do for the ABH Brow Wiz, but it’s well worth it if you can afford the extra couple bucks. It’s not technically a Brow Wiz dupe. But it might be a product worth adding into your rotation.

How they’re similar:

• Long-lasting formulas that will stay put throughout the day
• Ultra-fine tip allows you to apply hair-like strokes for precision

How they’re different:

• Dior’s product is creamier than Anastasia Brow Wiz
• Dior comes in 2 shades; Anastasia comes in 9 hades